An appropriate start to my media diet. This book isn't nearly as conspiratorial as you'd think. Rather, it's a study of incentives: how are different forms of media incentivized? I deeply respect the work that good journalists do, but unfortunately, that's not what pays the bills for the news outlets. Since subscriptions are down, we're in a feedback cycle where poorly-researched, quickly-written hype pieces get more attention than actually impacting journalism. Read this if: you're curious about reducing media consumption.